The Impact of Event Sponsorship on Portuguese Children's Brand Image and Purchase Intentions The Moderator Effects of Product Involvement and Brand Familiarity

AuthID
 P-009-SF0
2
Author(s)
Simoes, I
·
Document Type
Article
Year published
2014
Published
in INTERNATIONAL JOURNAL OF ADVERTISING, ISSN: 0265-0487
Volume: 33, Issue: 3, Pages: 533-556 (24)
Indexing
Wos®
Scopus®
Crossref®15
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84907374789
Wos: WOS:000340807400006
Source Identifiers
ISSN: 0265-0487
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

A place for researchers and their institutions

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service