The Gap Between Theory and Practice in Social Marketing: A Research About the Use of Positive and Negative Appeals in European Television Advertising Preventing Hiv/Aids

AuthID
 P-00A-88D
2
Author(s)
Document Type
Abstract
Year published
2015
Published
in JOURNAL OF MACROMARKETING, ISSN: 0276-1467
Volume: 35, Issue: 1, Pages: 137-138 (2)
Indexing
Wos®
Publication Identifiers
Wos: WOS:000349623600064
Source Identifiers
ISSN: 0276-1467
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

A place for researchers and their institutions

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service