Towards a Unified Theory of Brand Equity: Conceptualizations, Taxonomy and Avenues for Future Research

AuthID
 P-00A-B6K
3
Author(s)
da Silva, RV
·
Hair, JF
Document Type
Article
Year published
2015
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 24, Issue: 1, Pages: 3-17 (15)
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Publication Identifiers
SCOPUS: 2-s2.0-84925250807
Wos: WOS:000359436600001
Source Identifiers
ISSN: 1061-0421
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