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Brand Logo Design: Examining Consumer Response to Naturalness
AuthID
P-00G-23A
4
Author(s)
Machado, JC
·
de Carvalho, LV
·
Torres, A
·
Costa, P
Document Type
Article
Year published
2015
Published
in
JOURNAL OF PRODUCT AND BRAND MANAGEMENT,
ISSN: 1061-0421
Volume: 24, Issue: 1, Pages: 78-87 (10)
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Publication Identifiers
DOI
:
10.1108/jpbm-05-2014-0609
SCOPUS
: 2-s2.0-84925275993
Wos
: WOS:000359436600007
Source Identifiers
ISSN
: 1061-0421
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