Impact of Product Differentiation, Marketing Investments and Brand Equity on Pricing Strategies A Brand Level Investigation

AuthID
 P-00G-5E4
2
Author(s)
Sharma, P
Document Type
Article
Year published
2015
Published
in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566
Volume: 49, Issue: 5-6, Pages: 760-781 (22)
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84929751944
Wos: WOS:000356436900006
Source Identifiers
ISSN: 0309-0566
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