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Selection of Digital Marketing Channels: Application of Modern Portfolio Theory
AuthID
P-00G-TQB
3
Author(s)
Frausto da silva, T
·
Grilo, A
·
Cruz Machado, V
1
Editor(s)
Kim K.J.Gen M.Hiroshi Y.Huang X.
Document Type
Proceedings Paper
Year published
2015
Published
in
Lecture Notes in Electrical Engineering,
ISSN: 1876-1100
Volume: 349, Pages: 585-597
Conference
International Conference on Industrial Engineering, Management Science and Applications, Icimsa 2015,
Date:
26 May 2015 through 28 May 2015
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Scopus
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®
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Publication Identifiers
DOI
:
10.1007/978-3-662-47200-2_62
SCOPUS
: 2-s2.0-84946017420
Source Identifiers
ISSN
: 1876-1100
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