Selection of Digital Marketing Channels: Application of Modern Portfolio Theory

AuthID
P-00G-TQB
3
Author(s)
Frausto da silva, T
·
1
Editor(s)
Kim K.J.Gen M.Hiroshi Y.Huang X.
Document Type
Proceedings Paper
Year published
2015
Published
in Lecture Notes in Electrical Engineering, ISSN: 1876-1100
Volume: 349, Pages: 585-597
Conference
International Conference on Industrial Engineering, Management Science and Applications, Icimsa 2015, Date: 26 May 2015 through 28 May 2015
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Publication Identifiers
SCOPUS: 2-s2.0-84946017420
Source Identifiers
ISSN: 1876-1100
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