Ads-On Games and Fake Brands: Interactions, Commercials and Playful Branding

AuthID
 P-00G-WEX
3
Author(s)
Elias, H
·
Carvalho, B
1
Editor(s)
Marcus A.
Document Type
Proceedings Paper
Year published
2015
Published
in Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), ISSN: 0302-9743
Volume: 9188, Pages: 251-262
Conference
4Th International Conference on Design, User Experience and Usability, Duxu 2015 Held as Part of 17Th International Conference on Human-Computer Interaction, Hci International 2015, Date: 2 August 2015 through 7 August 2015
Indexing
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Publication Identifiers
SCOPUS: 2-s2.0-84947220878
Source Identifiers
ISSN: 0302-9743
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