Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption

AuthID
 P-00H-0H9
2
Author(s)
Document Type
Book Chapter
Year published
2015
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 2363-6165
Pages: 137
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SCOPUS: 2-s2.0-85125146386
Source Identifiers
ISSN: 2363-6165
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