The Relationship Between Apparel Attributes and Advertising on Consumer Buying Behaviour

AuthID
 P-00J-6P3
5
Author(s)
FERREIRA, J
·
MIGUEL, RAL
·
PEDROSO, V
Document Type
Article
Year published
2009
Published
in International Journal of Management Cases - int j managmnt cases, ISSN: 1741-6264
Volume: 11, Issue: 2, Pages: 17-31
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ISSN: 1741-6264
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