The Role of Celebrity Endorsement in Luxury Brands Advertising Processing and Its Impact on Willingness to Pay

AuthID
 P-00K-90Q
2
Author(s)
Carvalho, CP
·
3
Editor(s)
Vrontis, D; Weber, Y; Tsoukatos, E
Document Type
Proceedings Paper
Year published
2015
Published
in INNOVATION, ENTREPRENEURSHIP AND SUSTAINABLE VALUE CHAIN IN A DYNAMIC ENVIRONMENT
Pages: 567-581 (15)
Conference
8Th Annual Conference of the Euromed-Academy-Of-Business, Date: SEP 16-18, 2015, Location: Verona, ITALY, Sponsors: EuroMed Acad Business, EuroMed Res Ctr, EuroMed Journal Business, EuroMed Res Business Inst
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Wos: WOS:000371316100037
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