Publications

AuthID
P-00K-B9N

Author(s)

Azar, SL

Vacas de Carvalho, L

Mendes, A

Document Type

Article

Year published

2016

Published

in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X

Volume: 23, Issue: 2, Pages: 153-178 (26)

Indexing

Wos^®

Scopus^®

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Google Scholar^®

Publication Identifiers

DOI: 10.1057/bm.2016.3

SCOPUS: 2-s2.0-84961842242

Wos: WOS:000377436800003

Source Identifiers

ISSN: 1350-231X

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