Brand Management at a Local Scale: A Case of 'Ghost Awareness'

AuthID
 P-00K-K5F
5
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Document Type
Article
Year published
2016
Published
in CORPORATE REPUTATION REVIEW, ISSN: 1363-3589
Volume: 19, Issue: 2, Pages: 179-193 (15)
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Wos: WOS:000377709200006
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ISSN: 1363-3589
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