Publications

AuthID
P-00K-MPG

Author(s)

Kristal, S

Behnke, C

Document Type

Article

Year published

2016

Published

in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421

Volume: 25, Issue: 3, Pages: 247-261 (15)

Indexing

Wos^®

Scopus^®

Crossref^®

Google Scholar^®

Publication Identifiers

DOI: 10.1108/jpbm-05-2015-0893

Scopus: 2-s2.0-84977481875

Wos: WOS:000379340200004

Source Identifiers

ISSN: 1061-0421

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