Publications

AuthID
P-00K-N85

Author(s)

Document Type

Article

Year published

2016

Published

in MARKETING SCIENCE, ISSN: 0732-2399

Volume: 35, Issue: 4, Pages: 576-587 (12)

Indexing

Wos^®

Scopus^®

Crossref^®62

Google Scholar^®

Publication Identifiers

DOI: 10.1287/mksc.2015.0967

Scopus: 2-s2.0-84978397895

Wos: WOS:000380583000003

Source Identifiers

ISSN: 0732-2399

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