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Corporate Brand Identity Measurement - an Application to the Services Sector
AuthID
P-00K-PCW
3
Author(s)
Barros, T
·
Martins, FV
·
Barandas, HG
Document Type
Article
Year published
2016
Published
in
INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING,
ISSN: 1471-8197
Volume: 20, Issue: 2, Pages: 214-231 (18)
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Scopus
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Publication Identifiers
DOI
:
10.1504/ijil.2016.077849
Handle
:
https://hdl.handle.net/10216/125447
SCOPUS
: 2-s2.0-84979640351
Unpaywall
: 10.1504/ijil.2016.077849
Wos
: WOS:000436893300008
Source Identifiers
ISSN
: 1471-8197
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