Is It Worth Copying The Leader? The Impact Of Copycat Packaging Strategies On Private Label's Adoption

AuthID
 P-00K-RRB
2
Author(s)
do Vale, RC
1
Editor(s)
Robinson, L
Document Type
Proceedings Paper
Year published
2015
Published
in Marketing Dynamism & Sustainability-Things Change, Things Stay the Same... in Developments in Marketing Science, ISSN: 2363-6173
Pages: 137-137 (1)
Conference
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same..., Date: MAY 15-20, 2012, Location: Acad Marketing Sci, New Orleans,, LA, Host: Acad Marketing Sci
Indexing
Wos®
Publication Identifiers
Wos: WOS:000380561800046
Source Identifiers
ISSN: 2363-6173
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