Sponsorship Effectiveness in Professional Sport: an Examination of Recall and Recognition Among Football Fans

AuthID
 P-00K-V8X
4
Author(s)
Correia, A
·
Ross, S
·
Rosado, A
Document Type
Article
Year published
2014
Published
in International Journal of Sports Marketing and Sponsorship, ISSN: 1464-6668
Volume: 16, Issue: 1, Pages: 2-18
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84984799928
Source Identifiers
ISSN: 1464-6668
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