Exploratory Evidence of Channel Performance in Single Vs Multiple Channel Strategies

AuthID
 P-00K-VNA
3
Author(s)
Easingwood, C
·
Coelho, A
Document Type
Article
Year published
2003
Published
in International Journal of Retail & Distribution Management, ISSN: 0959-0552
Volume: 31, Issue: 11, Pages: 561-573
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Publication Identifiers
SCOPUS: 2-s2.0-84986180805
Source Identifiers
ISSN: 0959-0552
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