The Impact of Private Labels on Different Stages of Store Loyalty: An Empirical Study

AuthID
 P-00M-AHB
2
Author(s)
3
Editor(s)
MartinezLopez,FJ;GazquezAbad,JC;Gijsbrecht,E
Document Type
Proceedings Paper
Year published
2016
Published
in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING in Springer Proceedings in Business and Economics, ISSN: 2198-7246
Pages: 15-23 (9)
Conference
3Rd International Conference on Advances in National Brand and Private Label Marketing, Date: JUN 29-JUL 01, 2016, Location: Barcelona, SPAIN, Sponsors: Univ Oberta Catalunya, Informat Resources Inc, AECOC, ESADE Business Sch
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Publication Identifiers
SCOPUS: 2-s2.0-85087317870
Wos: WOS:000389708600002
Source Identifiers
ISSN: 2198-7246
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