Is Viral Marketing Worth the Trouble? - Evidence from the Diffusion of the Iphone 3G over a Large Social Network

AuthID
 P-00M-AQF
3
Author(s)
Ferreira, P
·
Krackhardt, D
Document Type
Article
Year published
2012
Published
in SSRN Electronic Journal - SSRN Journal, ISSN: 1556-5068
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ISSN: 1556-5068
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