Role of Fashion Blogs in Eletronic Word of Mouth (Ewom) Generation: An Analysis Based on the Technology Acceptance Model (Tam).

AuthID
P-00M-CB7
2
Author(s)
Document Type
Article
Year published
2016
Published
in INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSN: 2182-9306
Volume: 4, Issue: 7, Pages: 6-29 (24)
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Wos: WOS:000391132700002
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ISSN: 2182-9306
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