Celebrity Branding Advertising Processing: A Conceptual Model

AuthID
 P-00M-EQH
1
Author(s)
2
Editor(s)
Petruzzellis,L;Winer,RS
Document Type
Proceedings Paper
Year published
2016
Published
in REDISCOVERING THE ESSENTIALITY OF MARKETING in Developments in Marketing Science, ISSN: 2363-6173
Pages: 599-611 (13)
Conference
18Th Academy-Of-Marketing-Science (Ams) World Marketing Congress, Date: JUL 14-18, 2015, Location: Acad Marketing Sci, Bari, ITALY, Sponsors: Univ Bari Aldo Moro, Host: Acad Marketing Sci
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Publication Identifiers
Wos: WOS:000392200400118
Source Identifiers
ISSN: 2363-6173
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