Advertising and Country-Of-Origin Images as Sources of Brand Equity and the Moderating Role of Brand Typicality

AuthID
 P-00M-JEB
2
Author(s)
Kaufmann, HR
Document Type
Article
Year published
2017
Published
in BALTIC JOURNAL OF MANAGEMENT, ISSN: 1746-5265
Volume: 12, Issue: 2, Pages: 153-170 (18)
Indexing
Wos®
Scopus®
Crossref®10
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85015413770
Wos: WOS:000396852800003
Source Identifiers
ISSN: 1746-5265
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