Publications

AuthID
P-00M-RW3

Author(s)

Cúria, A

Document Type

Book Chapter

Year published

2017

Published

in Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Pages: 729-745

Indexing

Scopus^®

Crossref^®

Google Scholar^®

Publication Identifiers

DOI: 10.4018/978-1-5225-1793-1.ch032

SCOPUS: 2-s2.0-85018613166

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