Gamification as a Platform for Brand Co-Creation Experiences

AuthID
 P-00M-TZR
2
Author(s)
Document Type
Article
Year published
2017
Published
in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X
Volume: 24, Issue: 4, Pages: 349-361 (13)
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Publication Identifiers
SCOPUS: 2-s2.0-85019702006
Wos: WOS:000417967400005
Source Identifiers
ISSN: 1350-231X
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