High-Tech Entrepreneurial Content Marketing for Business Model Innovation A Conceptual Framework

AuthID
P-00M-XJT
2
Author(s)
Mansour, D
·
Document Type
Article
Year published
2017
Published
in JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, ISSN: 2040-7122
Volume: 11, Issue: 3, Pages: 296-311 (16)
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Publication Identifiers
SCOPUS: 2-s2.0-85027576745
Unpaywall: 10.1108/jrim-03-2016-0022
Wos: WOS:000407932700005
Source Identifiers
ISSN: 2040-7122
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