Exploring the Attractiveness of Manufacturer Brands and Retailer Own-Brands in Supermarket Context

AuthID
 P-00N-657
1
Author(s)
Document Type
Article
Year published
2017
Published
in INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, ISSN: 0959-0552
Volume: 45, Issue: 10, Pages: 1095-1113 (19)
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85032262800
Wos: WOS:000415991200004
Source Identifiers
ISSN: 0959-0552
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