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A Theoretical Analysis of Digital Marketing Adoption by Startups
AuthID
P-00N-6NC
6
Author(s)
Teixeira, S
·
Martins, J
·
Branco, F
·
Gonçalves, R
·
Au Yong Oliveira, M
·
Moreira, F
1
Editor(s)
Quinonez Y.Calvo-Manzano J.Rocha A.Mejia J.Munoz M.
Document Type
Proceedings Paper
Year published
2018
Published
in
Advances in Intelligent Systems and Computing,
ISSN: 2194-5357
Volume: 688, Pages: 94-105
Conference
6Th International Conference on Software Process Improvement, Cimps 2017,
Date:
18 October 2017 through 20 October 2017
Indexing
Scopus
®
Crossref
®
20
Google Scholar
®
Metadata
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Publication Identifiers
DOI
:
10.1007/978-3-319-69341-5_9
SCOPUS
: 2-s2.0-85032700826
Source Identifiers
ISSN
: 2194-5357
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