The Influence of Wom and Peer Interaction in the Decision-Making Process of Generation Z Within the Family

AuthID
 P-00N-BFB
3
Author(s)
Cruz, M
Document Type
Article
Year published
2017
Published
in INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSN: 2182-9306
Issue: 2, Pages: 106-136 (31)
Indexing
Wos®
Publication Identifiers
Wos: WOS:000418097900007
Source Identifiers
ISSN: 2182-9306
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