Trait Transference from Brands to Individuals: The Impact of Brand-Behavior Congruency

AuthID
 P-00N-QWG
3
Author(s)
Ramos, T
·
Document Type
Article
Year published
2018
Published
in Journal of Business Research, ISSN: 0148-2963
Volume: 88, Pages: 54-65
Indexing
Scopus®
Crossref®6
Handle®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85043487860
Source Identifiers
ISSN: 0148-2963
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