Do Consumers Judge a Book by Its Cover? A Study of the Factors That Influence the Purchasing of Books

AuthID
 P-00N-S9J
4
Author(s)
Leitao, L
·
Henriques, C
·
Fonseca, P
Document Type
Article
Year published
2018
Published
in JOURNAL OF RETAILING AND CONSUMER SERVICES, ISSN: 0969-6989
Volume: 42, Pages: 88-97 (10)
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Publication Identifiers
Wos: WOS:000428011900010
Source Identifiers
ISSN: 0969-6989
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