Publications

The Effects Of Downward Line Extensions On Consumer Brand Attitude: The Case Of The European Premium Automotive Market

AuthID
P-00N-SHS

Author(s)

Pedrosa, G

Nobre, H

Editor(s)

Vrontis, D; Weber, Y; Tsoukatos, E

Document Type

Proceedings Paper

Year published

2017

Published

in GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE in EuroMed Academy of Business Conference Book of Proceedings, ISSN: 2547-8516

Pages: 2264-2266 (3)

Conference

10Th Annual Conference of the Euromed-Academy-Of-Business, Date: SEP 13-15, 2017, Location: Rome, ITALY, Sponsors: EuroMed Acad Business, EuroMed Res Ctr, EuroMed Journal Business, EuroMed Res Business Inst

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