Antecedents and Outcomes of Brand Love: Utilitarian and Symbolic Brand Qualities

AuthID
 P-00N-VHD
3
Author(s)
Bairrada, CM
·
Coelho, A
Document Type
Article
Year published
2018
Published
in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566
Volume: 52, Issue: 3/4, Pages: 656-682 (27)
Indexing
Wos®
Scopus®
Crossref®142
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85043454554
Wos: WOS:000428707000010
Source Identifiers
ISSN: 0309-0566
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