Brand (In)Fidelity: When Flirting with the Competition Strengthens Brand Relationships

AuthID
 P-00N-WPR
4
Author(s)
Consiglio, I
·
Gino, F
·
Norton, MI
Document Type
Article
Year published
2018
Published
in JOURNAL OF CONSUMER PSYCHOLOGY, ISSN: 1057-7408
Volume: 28, Issue: 1, Pages: 5-22 (18)
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85051815624
Wos: WOS:000430160700002
Source Identifiers
ISSN: 1057-7408
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