Digital Marketing: Relationship Between Real Madrid's Actions and Brand Promotion and Customer Loyalty

AuthID
 P-00N-Z1K
2
Author(s)
Pereira da Mota, C
·
Document Type
Book Chapter
Year published
2018
Published
in Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
Pages: 18-38
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85046596549
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