Publications

The Online Purchasing Decision Process and Consumer Loyalty of Fashion Industry Products: Influence of Social Media and 'Opinion Makers' [O Processo de Decisão de Compra, e de Fidelização, do Consumidor Online de Produtos da Indústria da Moda: Influncia dos Social Media e dos "Opinion Makers"]

AuthID
P-00P-1H8

Author(s)

Ferrao, AM

Alturas, B

Editor(s)

Rocha A.Cota M.P.Lozano-Tello A.Goncalves R.

Document Type

Proceedings Paper

Year published

2018

Published

in Iberian Conference on Information Systems and Technologies, CISTI, ISSN: 2166-0727

Volume: 2018-June, Pages: 1-6

Conference

13Th Iberian Conference on Information Systems and Technologies, Cisti 2018, Date: 13 June 2018 through 16 June 2018, Sponsors: IEEE Portugal Section;IEEE SMC Portugal Chapter;IEEE Spain Section

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Scopus^®

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Metadata
Sources

Publication Identifiers

DOI: 10.23919/cisti.2018.8399396

Scopus: 2-s2.0-85049924666

Source Identifiers

ISSN: 2166-0727

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The Online Purchasing Decision Process and Consumer Loyalty of Fashion Industry Products: Influence of Social Media and 'Opinion Makers' [O Processo de Decisão de Compra, e de Fidelização, do Consumidor Online de Produtos da Indústria da Moda: Influncia dos Social Media e dos "Opinion Makers"]

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The Online Purchasing Decision Process and Consumer Loyalty of Fashion Industry Products: Influence of Social Media and 'Opinion Makers' [O Processo de Decisão de Compra, e de Fidelização, do Consumidor Online de Produtos da Indústria da Moda: Influncia dos Social Media e dos "Opinion Makers"]

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