The Six Dimensions of Adoption of a Crm Strategy

AuthID
 P-00P-1PA
2
Author(s)
Castelo, JP
Document Type
Book Chapter
Year published
2018
Published
in Diverse Methods in Customer Relationship Marketing and Management
Pages: 17-43
Indexing
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85050063592
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