Consumer Behavior with Respect to the Promotional Actions at Point of Sale

AuthID
 P-00P-2QX
3
Author(s)
Document Type
Article
Year published
2018
Published
in INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSN: 2182-9306
Volume: 6, Issue: 10, Pages: 49-75 (27)
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Wos®
Publication Identifiers
Wos: WOS:000437514500004
Source Identifiers
ISSN: 2182-9306
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