Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

AuthID
 P-00P-39C
5
Author(s)
Vacas de Carvalho, L
·
Azar, SL
·
Andre, AR
·
dos Santos, BP
Document Type
Article
Year published
2019
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 96, Pages: 376-385 (10)
Conference
12Th Global Brand Conference of the Academy-Of-Marketing, Date: APR 26-28, 2017, Location: Linnaeus Univ, Sch Business & Econ, SWEDEN, Sponsors: Acad Mkt, Host: Linnaeus Univ, Sch Business & Econ
Indexing
Wos®
Scopus®
Crossref®121
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85050644947
Wos: WOS:000457512300033
Source Identifiers
ISSN: 0148-2963
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