The Brand Management: a Perspective Applied in the Context of Sports Media

AuthID
 P-00P-CHZ
2
Author(s)
Document Type
Article
Year published
2015
Published
in INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSN: 2182-9306
Volume: 3, Issue: 4, Pages: 118-133 (16)
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Wos®
Publication Identifiers
Wos: WOS:000420400100010
Source Identifiers
ISSN: 2182-9306
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