Fashion Opinion Leadership, Innovativeness and Attitude Toward Advertising Among Portuguese Consumers

AuthID
 P-00P-FGC
3
Author(s)
Sandrina Teixeira
·
Santos, AL
Document Type
Article
Year published
2016
Published
in REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION, ISSN: 1989-872X
Volume: 7, Issue: 2, Pages: 101-115 (15)
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Publication Identifiers
Wos: WOS:000407222800010
Source Identifiers
ISSN: 1989-872X
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