Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management

AuthID
 P-00P-W0P
3
Author(s)
Ferreira, P
·
Belo, R
Document Type
Article
Year published
2018
Published
in MARKETING SCIENCE, ISSN: 0732-2399
Volume: 37, Issue: 5, Pages: 793-811 (19)
Indexing
Wos®
Scopus®
Crossref®25
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85060218311
Wos: WOS:000449361400007
Source Identifiers
ISSN: 0732-2399
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