The Online Purchasing Decision Process and Consumer Loyalty of Fashion Industry Products: Influence of Social Media and "Opinion Makers"

AuthID
 P-00P-XZ5
2
Author(s)
Ferrao, AM
·
Document Type
Proceedings Paper
Year published
2018
Published
in 2018 13TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI) in Iberian Conference on Information Systems and Technologies, ISSN: 2166-0727
Conference
13Th Iberian Conference on Information Systems and Technologies (Cisti), Date: JUN 13-16, 2018, Location: Caceres, SPAIN, Sponsors: Univ Extremadura, Associacao Iberica Sistemas Tecnologias Informacao, IEEE Portugal Sect, IEEE SMC Portugal Chapter, IEEE Spain Sect
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Publication Identifiers
Wos: WOS:000450056500262
Source Identifiers
ISSN: 2166-0727
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