How Corporate Social Responsibility Initiatives in Social Media Affect Awareness and Customer Engagement

AuthID
 P-00Q-6HG
2
Author(s)
Lopes, J
Document Type
Article
Year published
2019
Published
in Journal of Promotion Management, ISSN: 1049-6491
Volume: 25, Issue: 3, Pages: 419-438
Indexing
Scopus®
Crossref®35
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85061036549
Source Identifiers
ISSN: 1049-6491
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