How Much Is "Too Much" for a Brand to Use an Advergame with Children?

AuthID
P-00Q-7DD
2
Author(s)
Pascoal, A
Document Type
Article
Year published
2019
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 28, Issue: 2, Pages: 287-299 (13)
Indexing
Publication Identifiers
Scopus: 2-s2.0-85061495723
Wos: WOS:000487341000012
Source Identifiers
ISSN: 1061-0421
Export Publication Metadata
Marked List
Info
At this moment we don't have any links to full text documens.