Consumer Brand Engagement, Satisfaction and Brand Loyalty: a Comparative Study Between Functional and Emotional Brand Relationships

AuthID
 P-00Q-7WQ
2
Author(s)
Document Type
Article
Year published
2019
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 28, Issue: 2, Pages: 274-286 (13)
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Wos®
Scopus®
Crossref®113
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85062478758
Wos: WOS:000487341000011
Source Identifiers
ISSN: 1061-0421
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