Matching-Up Celebrities' Brands with Products and Social Causes

AuthID
 P-00Q-9BZ
3
Author(s)
Santos, AL
·
Barros, F
·
Document Type
Article
Year published
2019
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 28, Issue: 2, Pages: 242-255 (14)
Indexing
Wos®
Scopus®
Crossref®22
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85062151270
Wos: WOS:000487341000009
Source Identifiers
ISSN: 1061-0421
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