Publications

AuthID
P-00Q-FKR

Author(s)

Pinto, DC

Herter, MM

Rossi, P

Borges, A

Document Type

Article

Year published

2019

Published

in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566

Volume: 53, Issue: 5, Pages: 944-971 (28)

Indexing

Wos^®

Scopus^®

Google Scholar^®

Publication Identifiers

DOI: 10.1108/ejm-09-2017-0557

Scopus: 2-s2.0-85064057934

Wos: WOS:000476511000006

Source Identifiers

ISSN: 0309-0566

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