Brand Love Matters to Millennials: the Relevance of Mystery, Sensuality and Intimacy to Neo-Luxury Brands

AuthID
 P-00Q-PW5
2
Author(s)
Rodrigues, C
·
Document Type
Article
Year published
2019
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 28, Issue: 7, Pages: 830-848 (19)
Indexing
Wos®
Scopus®
Crossref®81
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85066975148
Wos: WOS:000521332000005
Source Identifiers
ISSN: 1061-0421
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