Analysis of Brand Resonance Measures to Access, Dimensionality, Reliability and Validity

AuthID
P-00Q-YCN
3
Author(s)
Raut, UR
·
Pawar, PA
Document Type
Article
Year published
2020
Published
in GLOBAL BUSINESS REVIEW, ISSN: 0972-1509
Volume: 21, Issue: 1, Pages: 162-175 (14)
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Publication Identifiers
Scopus: 2-s2.0-85070367915
Wos: WOS:000477313800001
Source Identifiers
ISSN: 0972-1509
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